Madison AI Clinic
Products & pricing Get my score

Your business has an online score.
Get yours now, it’s free.

We send a panel of AI agents as customers through your business the way real ones go — searching at nine at night, comparing three names, deciding in about eight seconds — and score what they find out of ten. Then we go and look at the companies worth learning from, some of them nowhere near you, and write down what they do that you could do by Friday.

Some owners frame it. Some owners get busy.

Get my score Business name and website. That’s the whole form.
Madison AI Clinic Sample
Market & Opportunity Report

Northside Plumbing & Drain

Madison, WI · Run 01 · 11 May 2026
Cold intent score

3.25 of 10

The odds that a stranger with no referral and a bad morning calls you, and not the next name on the list.

Benchmarked against 6 selected companies

  1. Your after-hours number is a form.
  2. Google can’t read your flat drain price.
  3. Your emergency hours aren’t on your Google listing.
14 pages · 22 findings Yours to keep
A sample. Northside Plumbing is a composite, not a client.

The score

Five things decide whether a stranger calls you.

Cold intent is the number that matters when nobody has recommended you. No history, no neighbour vouching, no van they recognise — just somebody with a problem, a phone, and three names in front of them. Your regulars already trust you; they are not the ones you are losing. Here is how a three-and-a-quarter gets built.

Findability 4.50
First impression 3.00
Proof Weakest 1.50
Clarity of offer 5.00
Reachability Next weakest 2.25
Cold intent Weighted by how much each one moves a stranger’s decision 3.25

A three is not a verdict on your work. It is a measure of how much of your work a stranger can see — and the two weakest lines here are also the two cheapest to move. That is usually how it goes, and it is the first thing the report tells you.

How the score is made

We send in the customers who are happy to tell you what’s wrong — and right.

Nobody calls to explain why they hired someone else. They just hire someone else, and you never learn a thing. So we build the customers who will talk — and then we check every word they say.

  • Marcy, 58 Water in the basement, 9:40 on a Sunday night

    “I found three plumbers on my phone. Two had a number I could tap. Yours had a form that wanted my address. I called the second one.”

  • Terri, 44 Property manager, taking three bids on an eight-unit building

    “Nothing on the site mentioned commercial work. I assumed residential only and never got as far as the contact page.”

  • Sam, 31 Price-checking before calling anybody

    “Two of the four I looked at post a flat price to clear a drain. You say call for a quote. I called the ones with a number on the page.”

To be plain about it

Marcy, Terri and Sam are AI, not people. Each one is sent through your business the way that buyer would actually go, and nothing any of them reports reaches your report until it has been checked against your real website, your real listings and real competitors. A feeling is not a finding until somebody can point at the cause.

And they are not made up

The profiles are built from public data about your actual service area — Census and American Community Survey figures for who lives in those ZIP codes, their ages, households, tenure and income; local search behaviour for your trade; and the language people use in the reviews of businesses like yours. Marcy is 58 and owns her house because that is the middle of the homeowner distribution where you work, not because it sounded about right. When your market changes, the panel changes with it.

Then I read all of it and decide what actually matters. The machines gather. The judgment is mine.

How we use competitors

Not a scoreboard. A catalogue of ideas you can steal.

We do not rank you against everyone with a listing. We pick a handful of companies worth learning from. Some are down the road. Some are three states away and will never take a job from you — which is exactly why they are the safest to copy.

  • A drain company two counties over

    Publishes a flat price for the twelve most common jobs.

    For you: you already price this way. It is simply not written anywhere a customer or a search engine can read it. This is an afternoon.

  • A roofing outfit in northern Illinois

    Answers every review by name, including the unkind ones.

    For you: eleven reviews, none answered. Twenty minutes each, and the reply is read by everyone who comes after.

  • A three-van shop near the lakeshore

    Offers a free second opinion on anybody else’s quote.

    For you: nobody in your market does this. It costs nothing, and it answers the complaint underneath half the reviews in your trade.

  • A plumbing company in Michigan

    Puts the crew’s faces and first names on every service page.

    For you: people around here review people, not companies. There is not one face on your website.

The unclaimed ground

“They talked me into work I didn’t need” is the complaint that runs through the reviews of nearly every company we looked at, including the ones people love. Not one of them offers a free second opinion. That ground is sitting unclaimed in your market, and claiming it costs you nothing but a sentence on your website.

The findings

Twenty-two, in the order they cost you money.

Finding 01 · Costs the most p. 05

Your after-hours number is a form.

Most burst-pipe and backed-up-drain searches happen when the office is shut. On a phone, your number sits 1,840 pixels down the page — past the hero, the service list and the about section. The only thing above the fold is a contact form, and a homeowner standing in water does not fill in a form. This is Marcy’s call, and you lost it before she read a word about you.

The evidence

  • Phone numberNumber first painted at 1,840px · 390px viewport
  • “emergency” — 0 occurrences above the fold
  • Tap-to-call in header — 5 of the 6 companies we looked at
  • Google listing hours — Mon–Fri 8–5, no after-hours
What it would take A tap-to-call bar pinned to the top on mobile, and after-hours added to your Google listing. An afternoon’s work, and you do not need us for it.
  1. Google can’t read your flat drain price
  2. Your emergency hours aren’t on your Google listing
  3. Eleven reviews, not one of them answered
  4. No photograph of your own work anywhere
  5. Six hours a week go into quotes typed twice
  6. …and sixteen more, each with what it would take.
  7. …and eighteen more, each with what it would take.

What is in it

Everything so far is half the report.

The first half is what a stranger can see from outside. The second half is the part only you can see — the hours disappearing into work that no longer needs a person doing it.

Part one verified, not guessed · verified

What the outside world sees

  • The path from a search to a phone call, and the step where it breaks.
  • Whether Google can read the thing that makes you different.
  • What the businesses worth learning from do that you do not.

Every line comes with the evidence, so anybody can check our work. You have been reading part one for the last five minutes.

The path from a search to a phone call and where it breaks. Whether Google can read what makes you different. What the businesses worth learning from do that you do not. Every line comes with the evidence — you have been reading part one for the last five minutes.

Part two our read from outside · our read

Where your hours are going

  • The jobs on your desk that no longer need a person on them.
  • What we would automate first, and roughly what it gives back each week.
  • What we would leave alone. Some of it is the job, and handing it to a machine would cost you the business.

The jobs on your desk that no longer need a person on them, what we would automate first and what it gives back each week — and what we would leave alone, because some of it is the job.

For example · finding 06

Six hours a week go into quotes typed twice — measured on site, priced at the kitchen table that night, typed up and sent on Thursday. An assistant that reads your own price list and your past jobs drafts it in your format in ten minutes and holds it until you approve it. Nothing leaves the office unread. That is most of a working day back, every week.

We cannot see your books from out here, so this half is marked as a read and never as fact. Twenty minutes on the phone turns it into a plan, and that call is free too.

And then we do it again

The only score you’re competing with is your own last one.

A score you can’t move is just a grade. So we run the whole thing again, free, whenever you have made changes — same panel, same method, same scale, so the difference is a fact rather than a matter of opinion.

Northside did the cheap half themselves. We did the rest. Nobody had to guess whether it worked.

3.25
5.80
8.10
Run 0111 May
Run 0226 June
Run 0317 August
Cold intent, 0 to 10 · same panel, same scale
  • 01 → 02

    Tap-to-call bar pinned to the top on a phone. The flat price written out in plain text. Emergency hours added toon the Google listing. One afternoon, done in-house, nothing billed.

  • 02 → 03

    Six town pages. Forty review requests sent to past customers, then every reply answered by name. Photographs of the actual crews on actual jobs. A free second opinion offered on the front page.

Three months, 3.25 to 8.10. That is the part owners frame.

The report is the whole free thing. It is not a trial.

Nothing in it is held back and nothing is locked. Most of the first round is an afternoon’s work for anyone who can already edit your website. If you would rather it were simply done, that is the part we sell.

  • Setup

    Built in the tools you already pay for, in your building, running before we leave.

  • Training

    Your people, your machines, your actual work — until the front desk can change it without calling us.

  • Support

    A monthly check-in, a number that answers, and a fresh score every quarter so you can see whether it worked.

You should never pay us for something worth less than it costs you. One flat rate per project, agreed in writing before anything is built — if the work runs long, that is our problem.

So what’s the catch?

Why would you give this away?

Because it is the only honest way to show you what we are worth. Plenty of people will read theirs, fix three things over a weekend, and never call us. That is a fine outcome. It is also cheaper than advertising.That is a fine outcome, and it is cheaper than advertising.

What if my score is bad?

Most first runs land somewhere between three and five, including businesses that are busy and well liked. A low number is not a judgement on your work — it is a measure of measures how little of your work a stranger can see, which is a much easier problem. And it is bad on a Tuesday, in private, in a PDF only you have, instead of on a Sunday night in front of somebody who needed you. Nobody sees your number but you. We never publish it and we never sell it.

Can I hand it to my own web person?

Please do. Every claim in it comes with the evidence sitting right underneath, so somebody else can check our work and act on it without us. That is the point of writing it that way.